Naoto Fukasawa was born in Yamanashi 1956. Graduated from tama Art University’s product design department, as an in-house designer he engaged in the design of microelectronic devices including watches. In 1989, Fukasawa moved to the united states and joined ideo and it was a very rare case for Japanese product designer of that time. It was the time when silicon valley was experiencing a rapidly growth with the computer technologies and Fukasawa was mainly involved in the design of computers and electronics for companies in silicon valley, medical equipment, furniture and sporting goods. In 1996 he returned to japan, where he set up and headed ideo’s Tokyo office. In 2003 he established Naoto Fukasawa design. Fukasawa’s approach for product design is very original and his “without thought”, and “design dissolving in behavior” are internationally supported. Fukasawa regards achieving simpleness in design as a way to achieve completeness and harmonious relationship between users, objects and environments as a purpose for design. Such a way of thinking is also described as “outline”. Outline is about defining the boundaries of relationships between objects, people and environment. Today, Fukasawa is based in Tokyo with his small team and collaborating with many international leading companies. Being accorded the title of honorable royal designer for industry (royal society of arts) in 2007 as one of the examples, Fukasawa received a number of international awards. Fukasawa is one of the directors of 21_21 design site, as well as acting on the design advisory board of Muji. He acts as the chairman for “good design award”. He is a professor at Musashino Art University, a visiting professor at tama Art University, and a member of the ministry of economy, trade and industry’s research group on applications for strategic design.
AWA Small table by B&B Italia. Elegantly asymmetrical table designed to be placed next to the sofa or the bed. The plastic shape exploits the properties of Cristalplant ®, a refined and sensual material with a soft touch surface that is also strong and extremely practical.
BELLE Chair by B&B Italia. Designed by Naoto Fukasawa, the chair is named “Belle” after the story of “The Beauty and the Beast”.
The character of this elegant chair is expressed by the back support and the armrests, and highlighted by the obtuse angle line around the elbow area. All four legs are slightly curved outwards at the bottom to give a classic feel as well.
BULL Table by B&B Italia. Table with a very solid yet extremely refined, designed by Naoto Fukasawa. The legs with an ample round section, which although slightly inclined seem to be solidly “planted in the ground”, and in contrast a slim top that seems simply to be resting lightly on the frame.
GRANDE PAPILIO Armchair by B&B Italia was designed with fluidity around an upside-down truncated cone. The ample space of its large upper back and the curved shape of its cosy seat are a clear signs of a desire to offer maximum comfort to anyone who wants to sit it this chair. This is a truly iconic product, even though its aesthetics were not a high priority according to the designer.
LOVE PAPILIO Sofa by B&B Italia. Butterflies in flight. The design image was that of a chair that would "welcome" gracefully - with the graceful movement of a butterfly - which in Latin is called a "papilio". The wings that extend at the sides of the chair emphasise the sensation of comfort, they cushion the head to offer isolation and tranquillity.
MINI PAPILIO Small armchair by B&B Italia. Butterflies in flight. The design image was that of a chair that would "welcome" gracefully - with the graceful movement of a butterfly - which in Latin is called a "papilio". The same spirit of simplicity, immediacy and comfort have guided the functional development of the entire Papilio series, it also pours in the Mini Papilio.
PICCOLA PAPILIO Armchair by B&B Italia. Butterflies in flight. The design image was that of a chair that would "welcome" gracefully - with the graceful movement of a butterfly - which in Latin is called a "papilio". The same spirit of simplicity, immediacy and comfort have guided the functional development of the entire Papilio series, it also pours in the Piccola Papilio.